OTWO - I didn't think about that aspect but am in complete agreement. I have to believe that they are still making some money on literature or they wouldn't print it. But, I'm sure their margins have been drastically reduced and they need to find a new business model.
I do think that more men would participate. Ever been to a KH clean-up day just before the memorial? It's usually held on a Sat morning. Every one I've ever been to has been 1)well attended, 2) everyone is in a good mood, 3) there's usually a nice social aspect to it with food, coffee and 4) there are always WAY more men present to do the handyman work & outdoor work than there EVER is for a Sat morning service group (with the exception of when the CO is in town). And, everyone can feel like they were doing God's work and not feel guilty about skipping service.
It's a win-win but I think that's probably why the WTS won't do it. Although, I really never thought they would give up a meeting night either.
This would be a nice fit if they wanted to Mormonize.